Sunday, December 1, 2013

Why you need a website for your business in Ethiopia.

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under 100 birr a month and, in some cases, as little as 70 birr. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalog. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

 4. IT IS ALWAYS ACCESSIBLE

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

 5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!

 6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

 7. A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalog you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

 8. IT IMPROVES CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

Epion Computer Solutions is a website development company made up of passionate and experienced people; we love where we work and what we do. We are mainly focused on one service: web design and development. Our purpose is to serve our clients and all ethiopian companies by providing a means for them to reach out to the international market. We develop all kinds of websites including but not limited to
E-Commerce
Dynamic Websites with a Content Management System (CMS)

Difference between Dynamic and Static Websites - Addis Ababa, Ethiopia

What are static and dynamic websites?

There are many static websites on the Internet, you won’t be able to tell immediately if it is static, but the chances are, if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of website development. Static websites are the cheapest to develop and host, and many smaller companies still use these to get a web presence.

Advantages of static websites

    Quick to develop
    Cheap to develop
    Cheap to host

Disadvantages of static websites

    Requires web development expertise to update site
    Site not as useful for the user
    Content can get stagnant

Dynamic sites on the other hand can be more expensive to develop initially, but the advantages are numerous. At a basic level, a dynamic website can give the website owner the ability to simply update and add new content to the site. For example, news and events could be posted to the site through a simple browser interface. Dynamic features of a site are only limited by imagination. Some examples of dynamic website features could be: content management system, e-commerce system, bulletin / discussion boards, intranet or extranet facilities, ability for clients or users to upload documents, ability for administrators or users to create content or add information to a site (dynamic publishing).

Advantages of dynamic websites

    Much more functional website
    Much easier to update
    New content brings people back to the site and helps in the search engines
    Can work as a system to allow staff or users to collaborate

Disadvantages of dynamic websites

    Slower / more expensive to develop
    Hosting costs a little more

Summary

Many sites from the last decade are static, but more and more people are realizing the advantages of having a dynamic website. Dynamic websites can make the most of your site and either use it as a tool or create a professional, interesting experience for your visitors.

Epion Computer Solutions is a company that provides affordable and professional website development services in addis ababa, ethiopia. You can contact them by visiting their website.

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